DIY Finger Puppets for launch of Ele Fevicol Glue
DIY Finger puppet kits were created for school kids for the launch of the new ‘Ele’ Glue by Fevicol. Our DIY kits to make finger puppets shaped like Ele the elephant, enabled Fevicol to enter schools with a craft activity product which needed glue. Distributed to 40,000 school kids, these kits enabled kids to enjoy using the glue to make a toy, thus engaging with the child not only during the activity, but after it.
For the launch of Ele glue, by Fevicol, we made DIY kits for children to make little elephant-shaped finger puppets, to mimic the shape of the glue bottle. These kits were given as freebies along with the new Ele glue, to children in schools across India. The DIY Kit enabled kids to use the glue and then enjoy hours of play. The kits enabled Pidilite, the mother company, to enter schools to market their product, since DIYs have creative and educational value.
The Ele DIY Finger Puppet kits mimic the form of the elephant-shaped Ele glue for kids.